Best Book Marketing Ideas

Best Book Marketing Ideas

In this series of posts, I share some of the best book marketing ideas that I’ve come across. The best ideas are typically those that are designed to build a strong brand around the author or around a series of books. These book marketing ideas are designed to generate the kind of ‘buzz’ that is likely to be shared through blogs and social media, and have a strong possibility of ‘going viral’.

Most of the books highlighted in this series have gone on to become bestsellers, but there may be some exceptions. That’s because when a book becomes a bestseller it is usually the result of a combination of factors. So even if a book didn’t become a bestseller, the book marketing idea that is featured here may have been a damn good idea anyway!

Please bookmark this page, as I will be adding more stories here over the coming weeks.

Best Book Marketing Ideas

  1. Hugh Howey’s Dust
    For the launch of the third book in the series, DUST, Hugh Howey had a “flash of brilliance”. He ordered USB flash drives which were customized with the silo Fallout Shelter sign.
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  2. Andrew Kessler’s Martian Summer
    Imagine a bookshop that only stocked one book. That was the idea behind author Andrew Kessler’s launch of “Martian Summer” and it has definitely earned him a place on our list of best book marketing ideas.
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  3. Seth Godin’s Purple Cow
    In his nonfiction book Purple Cow, published in 2003, Seth Godin explains how to transform your business by being remarkable. The first 10,000 copies of Purple Cow were packaged inside a milk carton, something guaranteed to catch attention and create some buzz.
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  4. Gretchen McNeil’s Ten
    Gretchen’s idea, which caught my attention, was mobilizing what she referred to as the “Army of Ten”. She used the Internet to recruit an “army” of fans to not only promote the novel but also to help get the book into stores.
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  5. Michael Hyatt’s Platform: Get Noticed in a Noisy World
    Michael Hyatt is one of the top business bloggers in the world. He teaches people in a down-to-earth way how to build and expand a powerful platform. For the launch of his book, he invited his readers to join a special “Platform Launch Team” of 100 fans and help to get the word out about the book.
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  6. Jonathan Gunson’s The Merlin Mystery
    This book is a children’s puzzle book published in 1998. Jonathan’s marketing idea for this puzzle book was incredible. It involved a replica he had created of Merlin’s Wand of Alchemy and a challenging puzzle for his readers to solve in order to receive an amazing prize.
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Do you like these book marketing strategies? Have you seen another great strategy employed by an author or publisher? Please leave a comment below and tell me what you think are the best book marketing ideas.